Thank you everyone who showed up to the movie night! It was a success and hopefully we'll be able to show another one in a few more weeks. I hope everyone who was able to attend found it worthwhile.
Also, Badge(RED) was recently mentioned on joinred.com talking about all the work that we, and five other universities, are doing around the US. You can check it out at
http://joinred.blogspot.com/.
Stay posted for more news on the next movie showing and other events that Badge(RED) will be conducting.
This Tuesday we will be holding our first movie showing! Badge (RED) will be showing
Five years of AIDS in Africa in Villas 4028 at 7:00. Come check out the movie and talk about the (RED) campaign.
Also, there will be a bake sale this upcoming Saturday night on State Street between Urban Outfitters and
Potbellys. The bake sale is being sponsored by AIS and Amnesty so stop by. Keep your eyes out for more Badge(RED) activities coming soon
Why (RED)?
Of the 33.2 million people living with HIV/AIDS, Africa (which has just over 10% of the world's population) is home to 68% (22.5 million). The disease is the leading cause of death in Africa, with approximately 4,400 people dying every day from AIDS.
Women make up almost 61% of adults living with HIV in Sub-Saharan Africa and, as a result, women and children are the hardest hit by the disease. Every time an adult begins AIDS treatment including antiretroviral drugs, the survival of children becomes less precarious.
An estimated 11.4 million children in Africa have been orphaned because of HIV/AIDS already and this number is growing. More than 1,000 children, most within sub-Saharan Africa, are infected with HIV each day.
It costs just 40 cents to fund the two pills a day needed to keep someone with HIV in Africa alive. Still, more than 70% of the people in Sub-Saharan Africa live on less than two dollars a day and can not afford this medicine. AIDS is a preventable, treatable disease in Africa if the means exist to buy and administer the medicine that is needed. (RED) engages business and consumer power to do just that; provide people with the chance to stay alive, take care of their families and contribute to their communities - through the purchase of the two pills a day, and the support regime, they need to stay alive.
What Is (RED)?
(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
How It Works (RED)
Established brands partner with us and license the (PRODUCT) RED mark to create (PRODUCT) RED products and services. (PRODUCT) RED partners send a portion of the profits made on (PRODUCT) RED products directly to the Global Fund, to fight AIDS in Africa. The consumer does not pay extra for this. (RED) never handles this money – it is sent directly to the Global Fund.A licensing fee for use of the (PRODUCT) RED mark is used to manage and market the (RED) brand. This fee is paid by (PRODUCT) RED partners, and does not infringe on the amount of money they send to the Global Fund via sales of (PRODUCT) RED items.
