Tuesday, September 30, 2008

Bono Talks About (RED) on CNN

Last Friday, September 26th, Bono talked on CNN about the (RED) campaign. In case you want to check it, out here is the link. http://www.cnn.com/video/#/video/showbiz/2008/09/26/am.intv.bono.exclusive.cnn

One of the most significant things that Bono explains is how, as a result of the funds provided by various countries, Malaria will be eliminated by 2015. This is significant because this information means everyday 3000 African children will no longer die as a result of a simple mosquito bite. If you want to hear what other great things Bono has to say, take the time to watch it.

Another interesting tidbit, an INSPI(RED) team recently climbed Everest and took this fascinating picture to prove it!

[EverestTeamINSPI(RED)_Medium_636.jpg]
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Why (RED)?

Of the 33.2 million people living with HIV/AIDS, Africa (which has just over 10% of the world's population) is home to 68% (22.5 million). The disease is the leading cause of death in Africa, with approximately 4,400 people dying every day from AIDS.

Women make up almost 61% of adults living with HIV in Sub-Saharan Africa and, as a result, women and children are the hardest hit by the disease. Every time an adult begins AIDS treatment including antiretroviral drugs, the survival of children becomes less precarious.
An estimated 11.4 million children in Africa have been orphaned because of HIV/AIDS already and this number is growing. More than 1,000 children, most within sub-Saharan Africa, are infected with HIV each day.

It costs just 40 cents to fund the two pills a day needed to keep someone with HIV in Africa alive. Still, more than 70% of the people in Sub-Saharan Africa live on less than two dollars a day and can not afford this medicine. AIDS is a preventable, treatable disease in Africa if the means exist to buy and administer the medicine that is needed. (RED) engages business and consumer power to do just that; provide people with the chance to stay alive, take care of their families and contribute to their communities - through the purchase of the two pills a day, and the support regime, they need to stay alive.

What Is (RED)?

(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.

How It Works (RED)

Established brands partner with us and license the (PRODUCT) RED mark to create (PRODUCT) RED products and services. (PRODUCT) RED partners send a portion of the profits made on (PRODUCT) RED products directly to the Global Fund, to fight AIDS in Africa. The consumer does not pay extra for this. (RED) never handles this money – it is sent directly to the Global Fund.A licensing fee for use of the (PRODUCT) RED mark is used to manage and market the (RED) brand. This fee is paid by (PRODUCT) RED partners, and does not infringe on the amount of money they send to the Global Fund via sales of (PRODUCT) RED items.

How many people in Africa die per day because of AIDS?

See (RED) the way we see it

See (RED) the way we see it